Epson Reinforces Commitment to High-Brightness Projector Segment with 3LCD Laser Projectors

New 3LCD laser lineup to offer enhanced image quality, reliability and flexibility

Epson, the world’s leading projector manufacturer*1, has announced it will this year launch a lineup of 3LCD business projectors with a laser-light source. The projectors, which include the world’s first-ever 25,000-lumen 3LCD projector*2, are also the first to include inorganic 3LCD panels with a laser light source including an inorganic phosphor wheel*2.

Thanks to Epson’s newly developed laser light source and proprietary 3LCD technology, the new lineup will offer customers outstanding performance, and includes a 4K-compatible lens and the world’s first zero offset ultra-short throw lens*3: Confirming Epson’s commitment to the high-brightness segment, the new projectors are the result of sustained research and development. Offering mind-blowing image quality, reliability and flexibility, the lineup will include seven models ranging from 25,000 to 6,000-lumens. Epson will announce full product specifications later in the year.

Epson has in recent years steadily increased its lineup of projectors in this class for applications including large exhibition rooms, concert halls and outdoor signage. The high-lumen projector market is forecast to grow by 125% by 2020*4, and the company is continuing to invest heavily in developing technologies and products to meet those expanding needs.

“We are delighted to announce Epson’s first ever 3LCD laser projectors for business.” said Junichi Watanabe, COO of Epson’s Visual Products Operations Division. “Not only do these products offer customers the outstanding value and performance you would expect from the global projector market leader, but they demonstrate Epson’s firm and ongoing commitment to the high-lumen market. We are confident that these high-brightness projectors will fully demonstrate the quality and other benefits that Epson brings to the market, and will continue to expand our lineup of 3LCD projectors tailored precisely to meet the needs of customers in this segment.”

The advantages of Epson’s new lineup of 3LCD laser projectors are as follows:

Image quality

With a highly efficient light source, Epson’s 3LCD laser projectors are well suited for large venues such as auditoriums and concert halls. Using Epson’s proprietary 3LCD technology, the new projectors are capable of reproducing spectacular images with outstanding levels of color brightness.

Reliability

Epson’s original LCD panels and phosphor wheel are made of inorganic material with superior light and heat resistance. Combining these in a laser projector results in bright, vibrant images for extremely long periods, and 20,000 hours of maintenance-free use*5.

Flexibility

Epson’s lineup of 3LCD laser projectors is designed for every venue and application. Rotating 360 degrees and fully tiltable, a large variety of lenses ensures that these projectors can be installed in a wide variety of locations for projection mapping, signage and a host of other applications.

Epson’s 3LCD laser projectors can be viewed at Hall 1 Stand H90 at ISE 2016 New window to be held in Amsterdam, RAI, Netherlands, from February 9 to 12.

*1 Largest unit share of the market for 500-lumen and higher projectors. (Source: Futuresource Consulting Limited, 2001-2015)
*2 According to Seiko Epson research (as of December 2015)
*3 Allows a short throw projector to be placed closely and unobtrusively against a wall or other surface.
*4 Source: Futuresource Consulting Limited
*5 Approximate time until brightness decreases 50% from first usage. Measured by acceleration test assuming use of 0.04 – 0.20 mg/m³ of particulate matter. Time varies depending on usage conditions and environments.

Internet not responsible for dying newspapers, new study finds

We all know that the Internet has killed the traditional newspaper trade, right? After all, until the general population started interacting with the web in the mid-90s, the newspaper business was thriving — offering readers top notch journalism and pages of ads.

But a recently-published study finds that we may be all wrong about the role of the Internet in the decline of newspapers.

According to research by University of Chicago Booth School of Business Professor Matthew Gentzkow, assumptions about journalism are based on three false premises.

In his new paper, “Trading Dollars for Dollars: The Price of Attention Online and Offline,” which was published in the May issue of the American Economic Review, Gentzkow notes that the first fallacy is that online advertising revenues are naturally lower than print revenues, so traditional media must adopt a less profitable business model that cannot support paying real reporters. The second is that the web has made the advertising market more competitive, which has driven down rates and, in turn, revenues. The third misconception is that the Internet is responsible for the demise of the newspaper industry.

“This perception that online ads are cheaper to buy is all about people quoting things in units that are not comparable to each other — doing apples-to-oranges comparisons,” Gentzkow says. Online ad rates are typically discussed in terms of “number of unique monthly visitors” the ad receives, while circulation numbers determine newspaper rates.

Several different studies already have shown that people spend an order of magnitude more time reading than the average monthly visitor online, which makes looking at these rates as analogous incorrect.

By comparing the amount of time people actually see an ad, Gentzkow finds that the price of attention for similar consumers is actually higher online. In 2008, he calculates, newspapers earned $2.78 per hour of attention in print, and $3.79 per hour of attention online. By 2012, the price of attention in print had fallen to $1.57, while the price for attention online had increased to $4.24.

Gentzkow also points out that the popularity of newspapers had already significantly diminished between 1980 and 1995, well before the Internet age, and has dropped at roughly the same rate ever since. “People have not stopped reading newspapers because of the Internet,” Gentzkow notes

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